Helena Rubinstein was a beauty precursor. She was the one who invented it, which makes her a pioneer in the field.

Pioneer

Helena Rubinstein's spring must-haves

24.05

Helena Rubinstein's spring must-haves

A spring look in line with the latest trends? Discover the spring collection of Helena Rubinstein!     For the eyes Wanted Eyes Palette Starlight mauve : a set of 4 colors matte and satin in...

25.10

Porcelain complexion or golden glow? (Part 2)

Resist the grey weather this season with a vibrant look! To celebrate the cold season, try out the Russian Doll makeup look. Your mission is to achieve a flawless porcelain complexion enhanced by...

Porcelain complexion or golden glow? (Part 2)
Long-lasting and unfailingly captivating eyes: Lash Queen Fatal Blacks Waterproof

25.10

Long-lasting and unfailingly captivating eyes: Lash Queen Fatal Blacks...

Captivating eyes in any circumstances? Now it’s possible with new Lash Queen Fatal Blacks Waterproof, full Helena Rubinstein expertise at the service of your beauty. Lifted lashes for a...

25.10

Skincare suited to your skin type

Because your skin is unique, it has specific needs. To provide your skin with truly suitable skincare, it’s vital to get to know it better. Here is a simple and practical test that will help you to...

Skincare suited to your skin type
3 minutes for… an autumn makeup look

24.09

3 minutes for… an autumn makeup look

Don’t let grey autumn get under your skin! Take 3 minutes to give yourself an ultra-trendy makeup look!     1 minute for a porcelain complexion   Out with thick, suffocating foundations. This...

Helena Rubinstein, the avant-garde of mascara

23.11

Helena Rubinstein, the avant-garde of mascara

Creator of modern beauty, Helena Rubinstein has always ensured that the brand is at the cutting-edge of innovation. Gifted for heightening women's beauty, Helena Rubinstein very much understood the...