Helena Rubinstein was a beauty precursor. She was the one who invented it, which makes her a pioneer in the field.

Pioneer

Prodigious Women: Christine Brendle

06.04

Prodigious Women: Christine Brendle

Christine Brendle is the founding partner of Kids Dailies, a digital publishing house. The company creates reading materials in Chinese and English for children from 2 to 12 years old. Having lived...

23.03

The Sutherland Portrait

Helena Rubinstein controlled her own image in each advertisement. She had every photo of herself retouched, which is how she managed to always appear young - the incarnation of perfection. Until...

The Sutherland Portrait
Prodigious Women video: Margaret Milan

18.03

Prodigious Women video: Margaret Milan

Chosen by the Helena Rubinstein company as one of their "Prodigious Women", Margaret Milan is another exceptional woman. We meet with the determined pioneer who founded the company Eveil et Jeux...

11.03

Madame and African Art

It was the American sculptor, Sir Jacob Epstein, who first introduced Helena Rubinstein to Primitive Art at the start of the 20th century. Thanks to him, Madame would become one of the first famous...

Madame and African Art
Madame and Women: as seen by Michèle Fitoussi

06.03

Madame and Women: as seen by Michèle Fitoussi

How did you come up with the idea to write about Helena Rubinstein? What do you admire about her? I only knew about her beauty products - which I didn't have...I became interested in her after...

Helena Rubinstein and the first institutes for men

04.03

Helena Rubinstein and the first institutes for men

Helena Rubinstein was nearly 70 years-old when she decided to focus on skincare for men. Her husband, Artchil Gourielli, might have been younger than her by a quarter of a century, but she found...

18.02

Prodigious Women: Yifei Li

The founder of a cosmetic empire, Helena Rubinstein never stopped innovating in order to best respond to women's beauty demands. Today, the brand is looking for exceptional or "Prodigious" women...

Prodigious Women: Yifei Li

11.02

Part 4: the London years

Helena Rubinstein wanted to encourage English women to be braver with beauty, so she opened her first institute in London where she sold her miracle cream, Valaze. It was a period of apprehension...

Part 4: the London years
Helena Rubinstein: "Beauty is Power" at the Jewish Museum of New York

05.02

Helena Rubinstein: "Beauty is Power" at the Jewish Museum of New York

In New York, the "Beauty is Power" exhibition at the Jewish Museum pays tribute to Helena Rubinstein. With paintings, jewelry and ready-to-wear pieces, the famous 'Madame' is celebrated thanks to...