Helena Rubinstein was a beauty precursor. She was the one who invented it, which makes her a pioneer in the field.

Pioneer

The Picasso Series

10.06

The Picasso Series

Displayed for the first time in the United States at the Jewish Museum, New York, Picasso's sketches of Helena Rubinstein can now be fund at the Boca Raton Museum of Art in Florida through July 12,...

08.06

The story of Helena Rubinstein's packaging: Mascara

"Because women love to feel indulgent, we work with extreme precision on the design of our packaging, as well as our luxurious formulae of course." Elisabeth Sandager, the Executive Officer at...

The story of Helena Rubinstein's packaging: Mascara
Helena Rubinstein and celebrity marketing

01.06

Helena Rubinstein and celebrity marketing

At the turn of the 20th century, Helena Rubinstein was quick to grasp the potential of brand publicity via celebrities. Nellie Stewart, one of the most famous Australian stars at the time, agreed...

22.05

Prodigious Women Video: Ana Victoria Garcia

Ana Victoria Garcia is the founder and director of Victoria 147, an organization that aims to redefine the concept of the modern woman. The eponymous platform enables female entrepreneurs to boost...

Prodigious Women Video: Ana Victoria Garcia
In Bed with Helena Rubinstein: Video following the exhibition "Beauty is Power"

18.05

In Bed with Helena Rubinstein: Video following the exhibition "Beauty is Power"

Helena Rubinstein bought her New York "castle in the clouds" in 1941. N°625 Park Avenue was one of the most chic locations in the city. She installed this spectacular bed, the object of many a...

Part 5: Helena Rubinstein, between London and Paris

15.05

Part 5: Helena Rubinstein, between London and Paris

At 36 years old, Helena Rubinstein fell pregnant with her first child. Even though she and her husband Edward Titus were excited about the new arrival, Madame was determined not to let her...

07.05

Mascaras and their brushes

It was in 1958 that Helena Rubinstein launched the first 'automatic' mascara, the one we are all now familiar with. With its threaded rod, the Mascara Matic - renamed Long Lash - revolutionized...

Mascaras and their brushes

24.04

The world of Helena Rubinstein in the book "Over the Top"

400 vintage images and 16 essays by renowned experts are interspersed within "Over the Top", a book by Suzanne Slesin. This superb piece of work looks back at the extraordinary person that was...

The world of Helena Rubinstein in the book "Over the Top"
Paul Poiret and Madame: the art of glorifying women

17.04

Paul Poiret and Madame: the art of glorifying women

Paul Poiret, the famous French couturier, was also a close friend of Helena Rubinstein. Both had an innate passion for beauty and progress. Self-taught and naturally curious, they enjoyed spending...