Helena Rubinstein was a beauty precursor. She was the one who invented it, which makes her a pioneer in the field.

Pioneer

Chapter 10: the financial crisis and personal problems

23.10

Chapter 10: the financial crisis and personal problems

In 1929, Helena Rubinstein retook the position of major stockholder in her company. Following the Wall Street Crash, Madame was able to keep all of her employees, while other companies had to cut...

06.10

Helena Rubinstein at the forefront of modernism

Helena Rubinstein's financial success, combined with her husband's connections, enabled the couple to acquire numerous modernist artworks. Throughout her life, Madame was always on a mission to...

Helena Rubinstein at the forefront of modernism
The Lehman Brothers buy the Helena Rubinstein brand: chapter 9

24.09

The Lehman Brothers buy the Helena Rubinstein brand: chapter 9

1928 was a crucial year for the Helena Rubinstein company. Madame sold her business to the Lehman Brothers for over 90 million dollars. But this change of power would not last for long...

03.09

Helena Rubinstein's three most avant-garde inventions

The entrepreneur Helena Rubinstein was the pioneer behind many creations. Described by Jean Cocteau as the "Empress of Beauty", her innovative spirit would revolutionize the day-to-day lives of...

Helena Rubinstein's three most avant-garde inventions
Chapter Eight: Madame during the Roaring Twenties in New York

10.08

Chapter Eight: Madame during the Roaring Twenties in New York

The New York lifestyle perfectly suited Madame's fighting spirit. Here, business was a national sport, and Madame excelled. The twenties promised to be the most prosperous years of her...

Paris and women's emancipation after the First World War

31.07

Paris and women's emancipation after the First World War

1919: the First World War ended and the Paris Peace Conference was organised by the Allied victors at the Quai d'Orsay. Having spent several years in the United States, Helena Rubinstein came back...

30.07

Isabella Ferrari, new Prodigious Women

Prodigious Women are avant-garde, with journeys as inspiring and exemplary as Helena Rubinstein's. Such is the case with the Italian actress Isabella Ferrari, the brand's new ambassador. Let's take...

Isabella Ferrari, new Prodigious Women

10.07

Beauty, made-to-measure: Helena Rubinstein's glamorous boutique

At the start of the 20th century, Madame bought a building on 715, 5th Avenue in New York, with the intention of setting up a salon. The address would prove to be an excellent publicity tool. An...

Beauty, made-to-measure: Helena Rubinstein's glamorous boutique
Helena Rubinstein's conquest of the United States: Part 6

19.06

Helena Rubinstein's conquest of the United States: Part 6

Helena Rubinstein arrived in New York in October 1914. Fleeing the war in Europe, she decided to conquer America, where successful businesswomen were rare and perceived negatively. She wanted to...