Helena Rubinstein was a beauty precursor. She was the one who invented it, which makes her a pioneer in the field.

Pioneer

Chapter 14: the launch of a new boutique for men in New York, 1955

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Chapter 14: the launch of a new boutique for men in New York, 1955

To stay ahead of the men's skincare sector, Helena Rubinstein decided to modernize the Gourielli boutique with the aim of completing her mission to open a beauty salon for men in New York. To do...

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Charlotte Perriand, an avant-garde interior architect

Designer, interior architect and town-planner, Charlotte Perriand revolutionized designs from the 30s by creating chrome metal structures for the public. Far from a classicist, she constantly...

Charlotte Perriand, an avant-garde interior architect
Chapter 13: Return to Europe

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Chapter 13: Return to Europe

The start of the 1950s was marked by the Korean War. Faced with the political instability and a gloomy atmosphere, Helena Rubinstein decided to return to Europe to refresh her ideas, find new...

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The L'Oréal-UNESCO award winner: Lady Carol Robinson

To respond better to women's needs, Helena Rubinstein spent a large period of her life in laboratories and around the most prolific scientists of the time. In 1950, she created a foundation for...

The L'Oréal-UNESCO award winner: Lady Carol Robinson
The history of lipstick, from 1914 to today

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The history of lipstick, from 1914 to today

"Makeup is a spectacular mask whose only aim is love" stated Helena Rubinstein. Since the start of the First World War, this has been true for lipstick. An excellent tool for seduction, it invites...

Helena Rubinstein and Patrick O'Higgins: a special relationship

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Helena Rubinstein and Patrick O'Higgins: a special relationship

During the 1950s in New York, whether it was chance or destiny, Madame caught the eye of a young Irishman, Patrick O'Higgins. Over half a century divided them, but the connection was there...

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Chapter 12: a beauty empire

To combat the recession after the Second World War, the Roosevelt government decided to add tax to luxury products. This was bad news for all the women who wanted to look like the leading actresses...

Chapter 12: a beauty empire

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Helena Rubinstein: the automatic mascara revolution

In post-war Paris, Helena Rubinstein's company was number one in Europe. She hired young chemists to create innovative skincare and beauty products, inspired by Madame's observations. The one that...

Helena Rubinstein: the automatic mascara revolution
Chapter 11: A family affair

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Chapter 11: A family affair

Throughout her successful career, Helena Rubinstein surrounded herself with members of her family. While her sons didn't want to take over the company, her niece Mala was full of admiration for her...