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Steam baths

18.05

Steam baths

We forget all too often: facial steam baths or saunas are an essential part of a beauty routine for our skin’s health.   Used once a month, they purify pores, stimulate blood circulation,...

04.04

Your Weekend vanity kit: the essentials

When you go away for the weekend, you cannot take all your beauty products with you. To travel light but still look great, don’t leave without our selection of essentials:   Essential N°1: a...

Your Weekend vanity kit: the essentials
Celebrating 110 years of the brand: behind the scenes…

22.03

Celebrating 110 years of the brand: behind the scenes…

FILM: “making-of” the 110th anniversary image To celebrate the 110th anniversary of the brand, Helena Rubinstein called upon one of the most talented photographic artists of his time to produce...

22.03

An image for the brand's 110th anniversary

110th anniversary image One unique artist, a team of people, 48 hours of work, 2,000 pots of PRODIGY and 1,000 tubes of LASH QUEEN mascara... See the work of a photographic genius and discover the...

An image for the brand's 110th anniversary
PRODIGY DAY CREAM : an unique answer to the 5 mechanisms of aging

21.11

PRODIGY DAY CREAM : an unique answer to the 5 mechanisms of aging

Offering you real comprehensive anti-aging power, Helena Rubinstein laboratories have developed Prodigy day cream. A combination of prodigious active ingredients that simultaneously combat the 5...

INNOVATIONS IN MASCARA SINCE 1939

17.09

INNOVATIONS IN MASCARA SINCE 1939

INNOVATIONS IN MASCARA SINCE 1939: DECODING MORE THAN 50 YEARS OF EXPERTISE     The year 1939 saw the arrival of the first ever waterproof mascara. Link to mascara and WP mascara product...