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How to erase sun spots

08.02

How to erase sun spots

Sun exposure, pregnancy or simply the passing of time can all cause the apparition of sun spots. Caroline, the Retail Education Director at Helena Rubinstein, reveals the answers for a balanced...

09.12

True or false: I can apply my serum at any moment during my beauty routine

Caroline, the Retail Education Director at Helena Rubinstein, takes a look at the indispensable beauty tool that is serum. Can it be applied at any moment of a beauty routine? Here's what she had...

True or false: I can apply my serum at any moment during my beauty routine
Lash Queen Perfect Blacks, the new must-have mascara for your lashes

02.12

Lash Queen Perfect Blacks, the new must-have mascara for your lashes

"Give women incomparable power" was the motto of Helena Rubinstein, and it still is for the brand. For the queen of the eyes, only science counted: science which magnified beauty. Now, in 2015,...

18.11

True or false: dry skin develops fine lines more easily than oily skin

It's true! Dry skin develops fine lines more easily than oily skin. Why? The lack of lipids, mostly. Caroline, Director of Retail Education at Helena Rubinstein, explains...

True or false: dry skin develops fine lines more easily than oily skin
Dull skin SOS

30.10

Dull skin SOS

Fall is often associated with the arrival of dull, drab skin. But not for much longer! Caroline, Retail Education Director at Helena Rubinstein, suggests three top products for boosting your skin's...

The Responsible Entrepreneur Prize 2015

28.10

The Responsible Entrepreneur Prize 2015

The Responsible Entrepreneur Prize ("le Prix de l'Entrepreneure Responsable") is organized by the Professional Women's Network (PWN) in partnership with Helena Rubinstein. The award recognizes...

21.10

Vitamin C: an essential ingredient for beautiful skin

Antioxidant, light-restorer and cell regenerator, vitamin C has no end to its beneficial properties. The super-powerful molecule is at the heart of Force C, the first skincare product featuring...

Vitamin C: an essential ingredient for beautiful skin

24.08

Are we all equal when it comes to cutaneous ageing?

No, we're not all equal when it comes to cutaneous ageing! Everyone has their own individual biological clock, explains the dermatologist Joëlle Anconina-Finel.

Are we all equal when it comes to cutaneous ageing?
Isabella Ferrari, new Prodigious Women

30.07

Isabella Ferrari, new Prodigious Women

Prodigious Women are avant-garde, with journeys as inspiring and exemplary as Helena Rubinstein's. Such is the case with the Italian actress Isabella Ferrari, the brand's new ambassador. Let's take...