02.12

Lash Queen Perfect Blacks, the new must-have mascara for your lashes

"Give women incomparable power" was the motto of Helena Rubinstein, and it still is for the brand. For the queen of the eyes, only science counted: science which magnified beauty. Now, in 2015, Lash Queen Perfect Black, the new must-have for your lashes, joins the exceptional collection of Helena Rubinstein mascaras.

An innovative formula

The newest addition to the Lash Queen family beautifies your lashes with an even and soft coat that brings volume and definition. Ten years after the first mascara from the range was launched, Helena Rubinstein is still pushing the boundaries of cosmetics. The hybrid formula of Lash Queen Perfect Blacks is inspired by Asian know-how: "it combines the best cream formulae - voluminous and supple - with the best smudge-proof formulae - long-lasting - that are used so much in Japan. It's a partnership between the Orient and Occident" declares Nathalie Geffroy, formulation specialist at Helena Rubinstein.

Emphasize your eyes in pure black thanks to the Lash Queen Perfect Blacks , enriched with color boosting technology which leaves your lashes supple and resistant, naturally magnified. Lash Queen Perfect Blacks is a little black dress for the eyes!

Feminine curves and luxurious packaging

Its long and widening brush makes application easy, evenly covering the natural curve of the lashes. Your lashes are covered right from the root, curving upwards for a stunning look.

The timeless packaging emphasizes the subtle shine of brushed gold. This "jewel" tint is draped delicately and elegantly over the curves of the mascara. The magic of the mascara is also reflected in its sumptuous design, fitting in perfectly with the Long Lash collection. These veritable beauty jewels lie on the border between jewelry craft and cosmetics.

The perfect balance for a captivating look. This is the promise of the Lash Queen Perfect Blacks mascara...

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