HR and the first institutes for men

04.03

HR and the first institutes for men

Helena Rubinstein was nearly 70 years-old when she decided to focus on skincare for men. Her husband, Artchil Gourielli, might have been younger than her by a quarter of a century, but she found...

02.03

3 breathing methods to keep you Zen

Your busy lifestyle takes its toll on your energy levels, and can visibly reduce the youthful appearance of your skin. Avoid this with three daytime relaxation techniques, whether you're at home,...

3 breathing methods to keep you Zen
Look fresh-faced after a midday workout

26.02

Look fresh-faced after a midday workout

Do you like to go for a workout during your lunch break? Bravo, if so! Make sure your beauty bag is ready so that you can go back to work looking perfectly serene and sublime.

23.02

Beauty history: focus on the eyes

Women have been enhancing their eyes since Ancient Egypt. Eye makeup has been around for over 5000 years, and is continuing to develop, day after day. Discover the history and secrets of the...

Beauty history: focus on the eyes
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The three signs of aging skin

20.02

The three signs of aging skin

Skin aging can be prematurely caused by external factors. One aspect of aging is certainly written in our genes, but another part is caused by an ensemble of "stress" factors. This is why wrinkles...

Prodigious Women: Yifei Li

18.02

Prodigious Women: Yifei Li

The founder of a cosmetic empire, Helena Rubinstein never stopped innovating in order to best respond to women's beauty demands. Today, the brand is looking for exceptional or "Prodigious" women...

16.02

Our advice for beautiful hands

Life's daily stresses and the environment can quickly dry out your hands. Sensitive and exposed to the elements, they are on the front line whenever you go outside. Follow our beauty guide for...

Our advice for beautiful hands

12.02

Avoid makeup mistakes in your bathroom

The lighting in your bathroom can be your worst enemy. Depending on its intensity, color or position, it can easily be deceptive and lead to makeup mishaps... Here's how to avoid making beauty...

Avoid makeup mistakes in your bathroom
Part 4: the London years

11.02

Part 4: the London years

Helena Rubinstein wanted to encourage English women to be braver with beauty, so she opened her first institute in London where she sold her miracle cream, Valaze. It was a period of apprehension...

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