This season's must-have makeup: the smoky eye

24.11

This season's must-have makeup: the smoky eye

A smoky eye makeup look is ideal for drawing attention to your eyes, thanks to the blending around the lid area. Stéphanie Peirelle-Hervé, our expert makeup artist, explains the steps to a...

21.11

5 steps to beauty perfection: from skincare to makeup

When it comes to your everyday look, there are five key steps to follow. From skincare to makeup, preparation is key for an exceptional beauty look. 1. Deep Cleanse The Pure Ritual range helps...

5 steps to beauty perfection: from skincare to makeup
Being beautiful when you wake up

19.11

Being beautiful when you wake up

We would all love to look radiant and fresh-faced from the moment we wake up. For a beautiful complexion right from the get go, check out our skincare expert Caroline's advice in this video. Tip...

17.11

The Helena Rubinstein mascaras: the story of a legend

Regularly called a pioneer, the Helena Rubinstein brand has always been avant-garde when it comes to developing skincare. The same goes for makeup, especially when it comes to mascara. The first...

The Helena Rubinstein mascaras: the story of a legend
Top articles
Prodigious Women: Meet Paulina Abascal

14.11

Prodigious Women: Meet Paulina Abascal

Mexican pastry chef Paulina Abascal is one of the "Prodigious Women" selected by the Helena Rubinstein brand. An inspiring leader, she has high standards for herself, and brings out the best in her...

Autumn: imperfections, complexion, how do I cover my flaws?

12.11

Autumn: imperfections, complexion, how do I cover my flaws?

Fall comes around, and with it we often see the return of our skin's imperfections: redness, dullness, uneven skin tone etc. After several months of not having to use foundation or concealer, it's...

10.11

Innovation: at the heart of Helena Rubinstein's research

If Helena Rubinstein were still alive, she would certainly have approved of the partnership that we created in 2008 with Dr. Pfulg, founder of LaClinic-Montreux in Switzerland.

Innovation: at the heart of Helena Rubinstein's research

07.11

Helena Rubinstein: the brand after World War 2

By the end of the Second World War, Paris was devastated. Helena Rubinstein hadn't been back for seven years and, in 1945, she returned to a terrible shock – everything was in ruins. Her factory...

Helena Rubinstein: the brand after World War 2
A weekend in Krakow: what to do

05.11

A weekend in Krakow: what to do

Krakow is one of the oldest and most important cities in Poland. It was in its Jewish quarter Kazimierz in 1870 that Helena Rubinstein was born. Krakow has a thriving cultural scene, and is known...

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